From Switzerland to South Africa: New collection of USM Modular Furniture on display in Johannesburg
- June 28, 2018
For over 50 years, award-winning Swiss design brand, USM Modular Furniture, has been appreciated globally as a symbol of adaptability, durability and timeless style. Now, USM is making waves across Africa, from its new home at Magicode’s newly-opened showroom in Dunkeld West, Johannesburg.
“USM is a Swiss family furniture company with a global presence, and we’re pleased to be able to showcase this exceptional product to customers in search of fine design in South Africa and across the rest of the African continent,” says Keith Jones, operations officer, at Magicode (the sales partner for USM in Africa).
Earlier this month, Magicode launched a new collection of USM Modular Furniture at their showroom. Demonstrating how truly versatile USM Modular Furniture is, the exhibition includes a wardrobe, coffee table, plasma unit, work stations, height adjustable table and more.
As part of the collection, pieces of furniture with USM Haller E technology are on display. USM Haller E incorporates discreet and streamlined lighting features into the very frame of the furniture. This is the first time this technology has been displayed in Africa.
“Our showroom is the ideal place to get to know more about USM, be inspired by innovative configurations and latest updates, as well as to work with our specialists to design bespoke residential or commercial spaces,” Jones continues.
USM Modular Furniture has a clear, but understated appearance – it is a style that leaves a distinct impression. USM furniture is not only featured in a collection within the Museum of Modern Art in New York but it is also recognised as a work of applied art.
USM furniture derives appeal from the fact that it is designed and manufactured as industrial pieces that stand the test of time, while still permitting a maximum amount of fluidity and customisation for any application. Because the world is in motion, so are the modular furniture systems by USM.
USM is proud to have received many national and international awards. Most recently, the company won the 2018 Wallpaper* Design Awards: Best of the Rest for USM Haller E. And, at this year’s Salon del Mobile Milano (the world’s most renowned furniture fair), Frame – a leading global media brand among interior design professionals – awarded USM with: ‘Trade-Fair Stand of the Year’ and ‘Best Use of Material’.
Magicode, renowned for creating inspirational environments, is pleased to be aligned to the iconic brand, USM Modular Furniture, to offer a unique, world-class product to customers in South Africa and across the rest of the continent.
Visit the showroom at 10 Hyde Square, Corner North Road and Jan Smuts Avenue, Dunkeld West